Instagram has changed algorithms again and like always if you aren’t aware of them, there will be lesser chances of Instagram profile being visible to the audience. It will not only effect productivity but also will hamper monthly and daily agendas.  So, in order to keep your images, videos, engagements, and other activities on Instagram intact, it is important to know everything about various aspects of posting. Among all those features and aspects, timings is the key factor to stress upon.

Why it is Important to Learn about Timings of Posting Content in UK?

Firstly, it gives you the edge to get more audience and engagements. Secondly, those engagements can bring in more leads which can become potential clients. It is best to keep your posts visible for longer period of time and for that you have to have awareness regarding timings. Consistency in posting wins the race. It works for everyone. So much so that it is functional to those Instagrammers who don’t have business or brand to look after.

So, if you want to know when you should post content on Instagram UK, then read on. Because, here we have address everything related to timings of posting on Instagram. Also, we have shared some tricks and tips on how, what, and when to share on Instagram.

What to Post on Instagram?

In the quest of seeking a huge number of likes, shares, comments, and views you should get aware of following factors.

  1. Attractive posts
  2. Meaningful content
  3. Unique videos on Instagram TV

Eye-catching and attractive content is always liked and shared, right? It doubles up the power of getting likes and shares when you post something on Instagram at the right time.

When and How to Share Content on Instagram?

Everyone knows posting content on Instagram is not a rocket science. Even then, Instagram content curators are always in the lookout to find the answer to this question, “when and how to share posts on Instagram?”.

What is the Correct Answer to “What is the Right Time to Post on Instagram in UK”?

Different people will give different answers to this question. Those replies and answers will leave you in curiosity state where you will not be sure on what to follow and what should always be ignored.

Keeping people aside and relying on big shots and companies, you will find that every company has its own research. One of these companies found out that it is usually best to post between 9 in the morning and 6 in the evening. Contrary to that, the very same company later learnt that it is best to post between 6 AM and 9 AM (EST). The consensus, however, denotes that it is best to post any day during week at lunch or tea breaks of offices, morning time when people are usually gearing up for work, and at night time before going to bed.

Findings of Right Time to Post on Instagram

According to experimentation, studies, and research, following are the accurate timings to post anything on Instagram.

  • When it comes to posting content on weekends, you should know that these days apparently make the least engagements. 11 in the morning on Saturdays are still better than posting anything on Sundays or Friday late night. It is supposedly the best time because people are mostly chilling with their friends, going to brunches, or enjoying their me time.
  • Tuesdays, Wednesdays, Thursdays, and Fridays are best to be utilized at 5 AM (CDT). When Instagrammers post early morning, there are better prospects of getting engagements. It is due to the fact that people mostly check their phones as soon as they are up in the morning.
  • Just like early mornings, the time between 11 in the morning and 3 in the noon are considered workable on weekdays. It is mainly because it is usually lunch or tea break of those who go to the office.

What to Check Before Posting on Instagram? 

Furthermore, here are some other timings which are taken as the appropriate ones. All these timings are based on the type of audience you want to cater to. For instance, if you are posting content for school or college going individuals, then timings would be different as compared to those who are working in the corporate or private sector.

Related: How to Get More Followers on Instagram in UK

Following timings works for those who have business minds and are looking for services or products.


Best times to post anything on Instagram uk to reach a maximum number of audiences are early morning, late night, and noon. More precisely, 6 in the morning, 12 noon, and 10 in the night. Keeping the fact in mind that Mondays are the start of the week and have broken time frame as compared to Sundays, you have to post at times when people are gearing up for the day, breaks like lunch break and tea break, and late hours of the night when everyone wants to wind up the hectic day.


On Tuesdays, it is best to post anytime between 6 in the morning and 6 in the evening. It covers the working hours, traveling time, and lunch breaks, etc. It is the day when you can share and publish posts on Instagram during the mentioned time so that breaks and traveling hours can be managed productively. For more Instagram followers you have to post at those times when you are sure to get audience and traffic.


Posting as early as 8 in the morning and then in the late night around 11 are said to do justice to your Instagram posts. Since this day comes in the middle of the week, people take it as the craziest day after Mondays. Reason being, people, in general, are struggling with the agendas of the week and are a bit too busy in the completion of current tasks. That causes less traffic and engagement in your posts if they are not published at the right time. So, instead of getting upset about the news, make use of the ones in which most of the lot is traveling or time in which they are relaxing at night. Understand that it takes struggle to remain consistent and to meet defined goals you have to post on a regular basis.


When it comes to Thursdays, the appropriate time to post content on Instagram uk is early morning, noon, and then evening. More precisely, it is 7 in the morning, at 12 noon, and then 7 in the evening. Thursdays mostly have the same pattern as Tuesdays and Mondays but as the week comes to an end, people tempt to use a smartphone and take a look at all that is happening around. We don’t recommend posting in the late hours of night or evenings. Reason being, most people are prone to catching their sleep for the next day.


Yes, it is the best day to promote your brand, throw some awareness posts, and make a mark because it is the best day to generate traffic through hashtag #TGIF (Thank God it’s Friday). When it comes to the best time for posting on Instagram, it is early morning, late afternoon, and then late evening. More precisely, 9 in the morning, 4 in the afternoon, and 7 in the evening. In order to excite themselves more, people love to check Instagram feed before going to work. In comparison to other weekdays, Instagram gets a spike in engagements between 4 and 5 PM. Reason being, that is the time when standard offices come to the end. Although, there are still a considerable amount of people who love to sit till late hours, complete their work, and then go to their homes for a blissful weekend. Friday nights and evenings are to take the most advantage. They check their Instagram and media posting.


In order to get more Instagram likes uk on Saturdays, it is recommended to post at 11 in the morning and then anytime between 7 and 8 PM. Mostly people are tempted to sleep for long in the morning and don’t get up early to go to work. Which is why it is better to post at 11 AM and not before. On Saturdays, Instagram activities start a bit late and for all the obvious reasons. People love to de-stress themselves, get busy in the house chores, etc. in the mornings and finally get time to check their phones at 11 in the morning. Saturday nights are also best for Instagram posting because most of the people return to their homes late. It is a great time to share live videos or videos on Instagram TV.


Mornings till late afternoons are taken as the right time to post on Instagram uk. To be more exact, it is from 10 in the morning till 4 in the afternoon. It is because Sundays are the fun days and people love to rest, be with friends and family, and take care of themselves by going to spas or doing beauty regimes on their own. Instagram is flooded by posts and videos on Sundays and that too for all the best reasons. Posting during the afternoon gives an edge to generate more traffic, comments, shares, likes, and following.

Industry and Times of Posting Content on Instagram 

As mentioned earlier, every industry has its own unique time of catching most traffic or engagements. Your efforts may go down the drain if posts don’t even meet the right audience. For that, it is important to know which industry you are targeting. In this regard, certain researches reveal that it is all about the industry or niche and you can stay aligned as to the requirements by following some basic rules.

  • B2C

Experts suggest that you should post Instagram images between 11 in the morning and 1 in the noon. This only goes for Saturdays. Connecting with the audience daily isn’t a bad idea. However, Mondays are the worst and Wednesdays the best for this niche or industry.

  • Education 

If you are in the educational industry, it is best to post on Mondays. More precisely, 8 AM or right before kids and young adults go to their schools and colleges is when you should be posting on Instagram. Most likely, engagements are observed between 11 in the morning till 4 in the noon during entire weekdays. However, Sundays are a bit too chaotic for students and you might not get expected traction on this day.

  • Healthcare 

In the healthcare industry, most people check their phones on Tuesdays at 1 PM. However, posting anything on Tuesdays, Wednesdays, Thursdays, and Fridays have the potential to get excellent engagements. All you have to do is to post only between 9 AM and 4 PM. Weekends are mostly different for the audience of this industry. Therefore, worrying too much to post on Saturdays and Sundays will not be helpful for them.

  • Technology 

Tech industry gets massive engagements on Wednesdays at 10 AM. However, posting throughout the week (starting from Wednesday) till Friday would make a huge impact on engagements. When it comes to a particular time for Thursdays and Fridays, it remains from 10 AM till 5 PM. Thursdays are considered to be the best time for overall engagement and the worst day for posting is Sunday.

  • Non-Profit Organizations

In a situation where you are an NGO or non-profit organization, the best time to post is on Tuesdays at two different times – 3 in the noon and 9 at night. Regular engagements can be enjoyed throughout the week. However, to make the most, you should take care of timings which are strictly between 12 PM and 5 PM. Posting on Saturdays will not make much difference.

Note: You need to understand the requirements of brands and audiences. Every brand is unique with a set of needs and in order to generate engagement you need to determine a targeted audience. Therefore, relying on the research and studies of other companies is not justified. It is because each company researches according to its needs and targeted audience. In short, you have to do your experimentation to measure highest engagement hours. 

Last Verdict: What is the Best Time to Post on Instagram?

Eventually, over the course of time, publishing content daily between 9 AM and 6 PM (on weekdays), you will be able to generate a good amount of traffic and engagements. These are Instagram peak time uk. However, expecting generation of leads of engagements on Mondays is a bit different. Reason being, most people have other things to worry about and they are not much interested in checking their profiles.