Being one of the biggest social platforms to post video content, YouTube can really help you to attract significant masses toward your brand. However, the actual struggle on this journey is to keep your audience engaged with your content.
With over 30,000 hours of video content being uploaded on the platform every hour(or 500 hours per minute), you need to deeply understand the YouTube algorithm to stand out. No matter how good your content is, there are certain other parameters that YouTube also considers to rank your videos in 2024.
For that reason, we have decided to write this thorough guide for you. In this blog, you’ll learn 9 effective methods that you can use to increase views on your YouTube Shorts. So without any ado, let’s get started!
Remember, while these strategies can boost views, focusing on high-quality, engaging content that truly resonates with your audience is key. Don't just chase trends – develop a unique voice and deliver valuable content that viewers keep coming back for.
Why Do YouTube Short Views Matter in 2024?
Shorts were not always the best way to make money on YouTube. However, YouTube updated its Partner Program terms on February 1, 2023, making it possible for creators to earn money by monetizing their Shorts. Later on, YPP terms were updated on July 10, 2023 for both monetized and newly applied monetization.
As a role of thumb, more views on your Shorts will ensure more $$$ landing into your AdSense account. But the critical question arises here “How can you make it happen?”
Beyond views, consider metrics like watch time, click-through rate, and likes/dislikes for a more holistic picture of engagement. That’s why we’ve got you covered with proven methods and tactics that still work.
9 Proven Methods to Increase Views on Your YouTube Short in 2024
Here are 9 most effective techniques that you can implement to ensure the virality of your YouTube Shorts:
1. Use BOGY Thumbnails
Thumbnails are the first thing viewers see, so it's crucial to design visually stunning and attention-grabbing images that effectively represent your content. To ensure significant views, our first tip would be to use “BOGY” thumbnails for your Shorts.
BOGY thumbnails use Blue, Orange, Green, and Yellow colours that differ from YouTube site colours which are Red, Black, and White. Hence the use of BOGY thumbnails save your Shorts from being blended in among other YouTube Shorts.
2. Brainstorm Captivating Titles
The title of a YouTube Short is one of the most critical factors that the YouTube algorithm considers to decide the ranking of your Short. So, invest time in creating titles that spark curiosity and encourage viewers to click and watch your Short video.
Use relevant keywords reflecting your content and phrases your target audience searches for to maximise discoverability in YouTube suggestions.
3. Optimise Video Descriptions
YouTube has officially confirmed that the description of your YouTube Short helps its algorithm to understand what your video is all about. So make sure to get the most out of this 5000 characters-limited space.
Utilize analytics tools to track performance and refine your strategy based on data. Consider adding closed captions, targeted keywords and niche-specific hashtags for wider reach. A well-optimised description can improve your video's visibility in search results and related content suggestions.
4. Leverage Trends
Like most things in this world, Youtube trends are also ever-evolving. So if you want your content to stand out, it is important for you to know your audience's interest. Not only that, but you will also need to make sure that your content is catering to the ever-changing needs of your ideal persona.
Stay current with the latest trends, challenges, and viral topics in your niche and create content around them. Explore advanced tactics like duets, end screens, and cards to further engage viewers. It will expose your Shorts to a wider audience searching for popular topics, increasing your chances of getting more views and engagement.
5. Publish Regularly
When it comes to building a loyal audience base, consistency is the key. And we are not firing bullets in the air. In fact, several leading YouTube creators reported that maintaining their posting frequency resulted in an increased viewership for their Shorts.
To keep yourself on track, you can create a posting schedule and then stick to it. Regularly publishing Shorts will keep your channel active and signal your subscribers to return for more, thus driving up your view counts.
6. Promote on Social Media
Share your videos across different platforms, such as Instagram, Twitter, Facebook, and TikTok, to attract new viewers to your YouTube channel. This will influence the YouTube algorithm to push your video out to even more people.
Another way to trigger the YT algorithm is to boost YouTube Short views from any credible SMM service provider, such as Social Followers. As a kickstart the process of appearing in the competitive place. Also, YouTube makes it incredibly easy to promote any Shorts across other social networks. To do this, you just need to tap on the “Share” icon, appearing on the right side of the Short.
7. Engage with Your Audience
Foster a sense of community by actively engaging with your audience. Respond to comments, ask for feedback, and encourage discussions.
High audience engagement helps you stand out, and it creates a positive feedback loop that makes your content more meaningful to your community.
In addition, meaningful interactions can also lead to brand partnerships and other monetization opportunities in the future. Engaged viewers are more likely to share your content and increase its visibility.
8. Collaborate with Creators
Partnering with other YouTubers or content creators can introduce your Shorts to a new audience. Collaborations can be mutually beneficial, as both creators gain exposure to each other's subscriber base. To connect with potential partners, use their preferred method of communication.
As, personally I have experienced the thing when I follow a creator YouTube automatically gives me suggestions that People also watch these relevant channels. So, personally I would recommend that collaborations really work effectively.
To increase the chances of collaboration, first familiarise yourself with their content and then send a personalised proposal to them. Make sure to address them by their name in your proposal and don’t just copy and paste the same note to every other creator out there.
9. Short and Sweet
YouTube Shorts are designed for brief, catchy, and easily digestible content. Keep your videos short and impactful, as viewers on social media platforms have shorter attention spans. Aim for concise storytelling to retain interest and keep viewers coming back for more.
Consider exploring additional creation tools and editing techniques to elevate your Shorts and stand out from the crowd.
Try to come up with a gripping hook to evoke your viewers’ interest within the first few seconds of your video. Over and beyond that, avoid clickbait as nothing makes a viewer swipe to the next Short faster than a clickbait video.
Shorts is a relatively new feature on YouTube that allows users to create short-form videos of up to 60 seconds long. You can use Shorts to attract new audiences and extend the visibility of your content. Nevertheless, it often becomes a daunting task to enjoy substantial exposure to your YouTube Shorts.
However, if you correctly execute the strategies mentioned earlier, we can guarantee a massive increase in the viewership of your YouTube Shorts. Give the above tips a try to take your YouTube career to a whole new level.