Last Updated: May 24, 2021 - 5 min read
Instagram introduces new features that enhance the user experience for its audience. That’s the reason why on the 18th of May 2020, it introduced Press Release and Guide options. The aim and objective of adding this feature was to provide users with a way to collect reliable and legitimate information from accounts that they like to follow. These accounts could include celebrities, companies, organizations, etc. The aim and objective of adding this feature was to provide users with a way to collect reliable and legitimate information from accounts that they like to follow. These accounts could include celebrities, companies, organizations, etc.
Especially in situations where people are reluctant to move around because of any pandemic conditions. We are aware of the fact that there are many people out there who are struggling to know about the prevailing circumstances in the world. In this regard, Instagram encourages users to share content that is related to wellness. Now Instagram is supporting well-being with guides.
However, to maintain authenticity, there are certain rules and Guidelines to follow. Therefore, when it comes to sharing content, several companies connect you with the appropriate organizations, influencers, or celebrities that share relevant news. So, to view the Guides, you are required to visit Instagram accounts that share the content that you are looking for.
Organizations that are actively participating in spreading news regarding covid19 include:
Besides sharing content or news with others there is another feature related to Guide and Press Releases that will be added to your Instagram account soon. What is that? Well, it is about the accessibility of such content in the shape of a Guide on the profile of the above-mentioned users/guides.
You can see the Guide along with posts, both images, and videos. However, these images and videos are shared by the same creator who shared Guide. In addition, you also view tips and advice shared by the same Instagram user.
Looking for details of an interesting post is instilled in human nature. So, if you want to look into the details of a particular post, it is best to tap on the image or video. That will enable you to view the original post on Instagram. Furthermore, sharing a Guide directly on the Instagram story can be viewed by tapping on the story. From there, you can share the Guide on your Instagram profile or account too. If you are baffled as to how to go about it then follow the steps mentioned below.
Step 1: Find the Guide which you want to share.
Step 2: Press the button which says “Share”. This tab or button is on the top right corner.
Since the pandemic poured in with health concerns, Instagram added the latest update with the feature called “Guide”. It helps Instagram users find relevant Covid19 updates to educate and help in such times. As the starting point, Instagram has partnered with health organizations and influential people who could assist others. With this feature, people will get to read content on mental and physical health.
First and foremost, Guides facilitates creators to combine all pictures and videos in one place. All these posts are somehow related to Covid19.
Besides the accounts mentioned above, there are some other organizations and people who are actively participating in maintaining Guides. Some of them are listed below.
There are celebrities like Deepika Padukone who is also an advocate of Instagram Guide. These days when everyone is going through some sort of financial loss and a percentage of adversity, she offers mental health tips and self-care. She is assisting those who want to hone the skills of loving themselves and others around them.
Head Together, on the other hand, shares 30 posts that motivate Instagram users to know about your anxieties and other mental conditions. It talks about feelings; how we feel and what or why we feel in a certain way are the main topics of Heads Together.
This provides headspace and some meaningful ways of maintaining peace. Headspace Australia also works on giving tips about eliminating drug and alcohol use. Besides this, it also guides users about how to stay active.
"Guides" are currently available for a wider range of topics, including mental health, travel, food, and more. However, we expect that Guide will eventually expand and will include other topics and industries. The content covered in "the Guides" can vary depending on the creators, including publishers, public figures, and organizations. According to the head of Instagram, Adam Mosseri, initially, "the Guides" were initially planned for various topics, but the initial focus shifted towards mental health resources due to the COVID-19 pandemic.
To help users at the max, "the Guides" currently do not display advertisements. However, Instagram may explore monetization options in the future. It is because plans got changed but we know that eventually, Instagram will search for monetization aspects too. This could take a while though, the reason being the feature needs some encouragement and escalation toward popularity. Once it will achieve the milestone, you might see advertisements on this feature too.
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Author & Editor
Nelson Grey is an expert in research, social media, and marketing strategies. With a degree in Marketing from the University of Manchester, he has honed his skills in creating impactful digital campaigns. Nelson is passionate about helping businesses build strong online presences and optimize their social media efforts.