importance of hashtags on instagram

The Importance Of Hashtags on Instagram

By: Nelson Grey

Last year Instagram changed one of its major algorithms. Digital marketers and businesses operating in the UK need to understand this change for better results. This change in the algorithm was regarding hashtags and allowed its users to follow specific hashtags. Now posts and stories that use specific hashtags will feature in the user’s newsfeed accompanied by the content they are already following. In case, a user follows a hashtag, Instagram’s algorithm will then decide which stories and posts to feature in the user’s feed related to the hashtag. This presentation of stories depends on some factors like quality, recency, and engagement. This new algorithm change is assisted by machine learning (ML). According to experts, the initial rolling out of posts and stories may lack coherence for some users before the app establishes the right combination regarding relevancy. 

Note: if you are a small business in the UK and want to gain the most out of Instagram, you can buy Instagram followers in the UK quite cheaply. This new change has left a lot to inquire about how Instagram will decide the relevancy factor and whether a certain user or not will like the post.

For instance, people will use #Goatfor posts that are intended for the ‘greatest of all time in any field, and on the other hand, it will also be used with posts related to goat, the four-legged dairy animal. One plus point that we can see here is the button provided in the app above each post so, that the users can mark it as irrelevant.

Using this option you are not unfollowing the post but, it certainly helps Instagram’s algorithm to come up with such posts that are of any interest to the user with the specific hashtag.

This update has also divided the Instagram following page into two categories; hashtags and people. Before this change, people had to search or click on a hashtag for viewing the stories and posts that fell under the hashtag. This latest update allows people to follow the most trending hashtags and also receive content that matches their interests.


When seeing this update from the marketing proposition, brands have started to feel close to their targeted audience. With the inclusion of hashtags in the newsfeed, brands reach will automatically be inflated. The perfect way to market your brand is to create relevant and authentic posts against a hashtag. However, to increase your organic reach in the UK, you must buy Instagram likes in the UK to build on your audience. At the start of this algorithm change, Instagram was flooded with spam. However, as time passed the authorities were able to abnegate the irrelevant posts, and the spam doors were also closed. Those brands that want to dominate content-related and trending posts will have to be friends with quality. Throwing a post that is high in quality will definitely draw engagement.

Also Read: Tiktok Cringe Hashtags Trends

This post will be included in the users’ feeds on a large scale. This will bring more brands to an engaging hashtag to be able to broaden their posts. However, this way you can fall into the trap of irrelevant posts as well. For instance, a hashtag has become a hit and is top trending but, it doesn’t relate to your business in any sense. If you still try to capitalize on this hashtag, you will end up doing damage to your brand. Spammy and irrelevant posts are the reason people start stepping back from your posts and consequently your brand. 

Also, due to irrelevancy, it may affect your future posts too, as they will not be displayed in the hashtag feeds. So, you need to be sensible in your approach. Also, why would you spend money to buy Instagram followers and likes in the UK when your marketing strategy isn’t well thought out? Businesses will be alarmed once their posts appear in a hashtag-related feed. Under the new update, such brands that have effectively conducted their branded hashtag campaign will experience a broadened boost. They can also monitor engagement and conversation. Instagram has now allowed digital marketers to benefit from this feature and brands have started to augment their reach via sponsored posts. It allows them to target the audience with quality and planned content.


After this update, influencer marketing has become quite competitive. The hashtag follows feature allows users to view posts from people and brands without having to follow them. Hashtag campaign has incentivized the growth in organic reach, and brands can increase their targeted audience by reaching new users and potential customers. This emphasizes the fact that you come up with content that is great so that you are a valuable part of the conversation. Increase your Instagram followers and engagement today by using the latest hashtag algorithm. Your business definitely needs more attention and more organic reach.

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