content ideas to post on twitter for business to grow following

15 Twitter Content Ideas to Grow your Following & Engagement

By: Nelson Grey

Twitter is one of the ideal platforms on social media that is essential for building meaningful connections and growing one's digital footprint. It helps you keep informed with the latest news, information, industry trends and updates.

Twitter provides businesses and individuals with unmatched opportunities to increase their presence and interact with a wide range of audiences (their customers) due to its large user base and real-time nature. According to Social Shepherd, Twitter has over 335.7 million users globally, and at least 500 million tweets are sent every day.

But what people are actually tweeting about? Let’s explore the amazing Twitter content ideas for businesses that can enhance your online influence and forge genuine connections.

How Often Should You Post on Twitter?

Today’s world is quite fast, and people love to do everything quickly. The 280-character tweet is enough for people to read efficiently about the necessary details of any new update.

The ideal posting frequency depends on several factors because one size doesn't fit for all, but generally, you should post 2 to 3 times per day. Your content is more likely to show up in your followers' feeds if you tweet more frequently.

Regular posting encourages discussion, maintains viewer engagement, and can help you increase Twitter followers.

However, comprehensive threads are one type of content that may not require daily posting. So, it is important to observe the results and determine your optimal posting frequency based on your goals.

15 Tweet Content Ideas to Boost Your Engagement

How do you make your tweet stand out on a platform where millions of tweets are sent out every second? Creating engaging content is the solution. You can increase engagement, draw in new audiences, and position yourself as a thought leader in your industry. Analyze your insights to determine the best time to post on Twitter, then adjust your posting schedule as necessary. Here are some tweet ideas for brands to post on Twitter:

15 twitter/X content ideas for engagement growth

1. Ask Questions

Engage your audience by soliciting their opinions, preferences, and insights on relevant topics, sparking meaningful conversations and interactions. Post thought-provoking and open questions related to your niche.

People love to share their thoughts and perspectives, especially if the brand is directly communicating with them. You can even start one-to-one conversations to build genuine connections.

2. Industry News and Updates

Share timely and informative news and updates from your industry, positioning yourself as a knowledgeable authority and keeping followers informed. Generate excitement among them by using marketing tactics and updating them accordingly.

Share valuable insights and trends from your field. Curate interesting articles, videos, or podcasts, and add your own spin to captivate their attention. With more Twitter retweets, new information can be disseminated to a vast audience.

3. Announcements

Inform your audience about upcoming events, product launches, new events, or important milestones, to foster transparency and build anticipation. Keep your audience informed with visuals and readable content with a clear call to action (CTA).

Create curiosity with exciting posts using countdowns, reminders, teasers, etc., or well-crafted posts that say “Something exciting is coming soon” that keep them hooked with you.

4. Visual Content

Capture attention and convey messages effectively with high-quality, compelling images, videos, infographics, or motion graphics (animated gifs, kinetic typography, etc) that resonate with your audience. Make your tweets stand out with humor and eye-catching visuals related to your niche that can grab the user’s attention.

Don’t be afraid to experiment with different formats — a funny niche-related GIF can be just as informative as a well-designed infographic. It is considered one of the best X/Twitter content ideas.

5. Create a Poll

Turn followers into participants. Encourage participation and gather valuable insights by creating polls on topics of interest to your followers, fostering engagement and interaction.

Poll questions have multiple-choice answers, which can be selected by users when they actively participate. In this way, they openly share their opinion with just one click, helping you gain Twitter views. Let users weigh in with fun and insightful questions to increase engagement.

6. Feedback Posts

Solicit feedback from your audience on your products, services, or content. This demonstrates your commitment to continuous improvement and customer satisfaction. It also opens a two-way dialogue, fostering a sense of community and encouraging deeper engagement.

Listening actively to your audience and incorporating their feedback can help you refine your offerings and build stronger relationships with your followers.

7. Blog Content

Share valuable insights, how to guide, tips, or stories from your blog to provide added value to your Twitter audience. This not only drives traffic back to your blog but also establishes you as a thought leader in your niche.

Teasing snippets with captivating headlines and visuals will entice followers to delve deeper into your content, fostering a loyal following and boosting your overall online presence.

8. Events

Promote upcoming events or webinars to boost attendance and participation. Don’t just announce — generate excitement. Highlight key speakers, exclusive content, or interactive elements.

Create a sense of urgency with limited-time discounts or early-bird registration to maximize engagement and turn followers into active participants, sparking conversations and connections with your industry. Moreover, going live at the event will extend the conversation and keep the momentum going.

9. Threads

Craft engaging thread series to delve deep into topics, providing valuable insights and fostering discussions that keep followers coming back for more. Break down complex information into digestible chunks, using clear numbering and visuals.

Tease the next tweet in the thread to keep readers hooked and encourage participation by posing questions or inviting follow-up thoughts. This will allow you to showcase your expertise and spark in-depth conversations.

10. Job Openings

Share job opportunities within your organization, leveraging Twitter’s reach to attract qualified candidates and expand your talent pool. You can highlight company culture and perks alongside the job description to attract top talent, including a clear call to action and directing potential candidates to a dedicated careers page or application link.

This strategy can help you find passionate individuals who align with your brand values, ultimately strengthening your workforce.

11. Use Powerful Words

Craft tweets with captivating headlines because every word has its own impression of influence. Use strong verbs, specific objectives, and words that trigger emotions (e.g., “unlock,” “improve,” “exclusive,” “how to,” “create,” “immediately,” “complete”, etc).

These “power words” grab attention, pique curiosity, and promise value, making your tweets irresistible clicks. But remember, power goes beyond single words. Frame your tweet as a question or challenge to spark conversation.

12. Motivational Quotes

Motivate and encourage your audience by sharing inspirational quotes that speak to their goals. This nurtures positive engagement and brand affinity by showcasing that you care about their dreams.

Tailor quotes to your niche and audience interests, and consider adding your own comments to provide a unique perspective. This strategy can help you connect with your audience on an emotional level, build trust, and leave a lasting impression.

13. Valuable Tips

Offer practical tips and advice relevant to your audience’s interests or challenges. This positions you as a helpful resource and builds trust. Go beyond generic advice and tailor your tips to your niche and audience’s specific needs.

Showcase your expertise by providing actionable steps and valuable insights, making your followers feel empowered to tackle their challenges and achieve their goals.

14. Twitter Live

Host live streams on X (Twitter) to connect with your audience in real time. Offer behind-the-scenes looks, and hold Q&A sessions or live events for increased engagement. Promote your live streams or giveaways.

This interactive format allows you to humanize your brand, build stronger relationships with your followers, and create a sense of community around your content that will generate cursory interest among them to wait for new updates.

15. Products and Services

Showcase and review your products or services through engaging content that highlights their features, benefits, and value proposition, driving interest and potential conversions. Don’t just list features instead, tell them a story.

Use customer testimonials, product demonstrations, or creative visuals to showcase how your offerings solve real problems and improve lives. Include clear calls to action, directing followers to learn more, purchase, or download, and make it easy for them to take the next step.

Remember: All these tweet ideas are based on research, but it’s up to you and the nature of your business, which is best suitable for you.

What Content is Best For Twitter?

Globally, Twitter ranks as the 12th most popular social media platform. Twitter content is all about engagement and providing value to your followers in a concise and visually appealing way. Keep it under the 280-character limit, because people are in a rush. It’s also important to engage with your audience or other community partners when posting frequently.

Determining the best content ideas for Twitter involves understanding your target audience’s needs and your objectives to forge meaningful interactions and engagement.

Author’s Bio:

Hafsa Shahzad

SEO Content Writer-Blogger


Hafsa has been working as a writer and blogger for over three years now. She's got a knack for writing engaging content that hits the sweet spot, especially in Digital Marketing, Big Tech Industry, and AI. When she's not glued to her writing desk, you might find her sketching beautiful portraits or preparing her favorite coffee in the kitchen.

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