In 2020 more than 800 million people are using Instagram actively, and the number is increasing day by day. Starting from 2013, Instagram has shown unusual growth in the form of its users, and people found it surprising that in a short period Instagram has gained a considerable number of users. Initially, Facebook was the only platform for people to introduce their businesses on electronic media with ease, but as time passes, Instagram has made its place in the market. Most of Social Influencers use Instagram to advertise their content and attract a massive number of followers.
What do you mean by Instagram Advertising?Instagram Advertising is a process in which you pay to post sponsored content on Instagram to gather the attention of targeted audiences. People use Instagram advertising to aware the audience on Instagram about their brand to achieve their desired goals. As we all know, Instagram is a huge social platform, so you just can’t post textural ads, but it allows you to post images and videos on your stories or profile whatever suits you. Just like Facebook, you just have to pay a bit of money to advertise your post, and in return, you will get exposure for your product, and also it is a good way to promote your brand on social media apps.
Is Instagram a good platform to advertise?According to research, it has been found that almost 55% of the users on Instagram fall in the age range between 18-29 years. 28% of the users on Instagram fall in the age range between 30-49 years old, and only 11% of the total users on Instagram are above 50 years of age, and only 4% are adults. According to another research, it was reported that the number of women Instagram users is more than men. So, according to these statistical findings, it is clear that youth is using Instagram in a huge amount, and if you want to focus on young audience, then Instagram is the best platform for your business. Instagram is like other social media platforms that allow you to have control over specific audience, age ranges, and interests of the people. This benefit makes Instagram the best social platform for the people who want to attract a specific audience and target them properly.
What is the estimated cost of posting ads on Instagram?It is unfair to decide a specific amount of money for all the ads that are posted on Instagram. This is a very difficult question to answer as the cost of posting ads on Instagram depends on a lot of factors. The cost depends on the content, the amount of content, number of ads you are posting, the type of ad that you are posting. So the cost of posting ads on Instagram is different for different ads, and there is not a specific amount for the ads. It was reported in 2017 that the cost per click of ads on Instagram is between 0.7-0.8 $. But the cost also depends on the people who are watching your ad, the time, day, etc. These factors have a significant impact on the advertisement for ads on Instagram. So you have to be very careful while posting ads on Instagram if you want to make your business grow and expand. Some marketers on Instagram found that if the engagement of the audience is more significant, you have to pay more for that ad. As per general research, Instagram ads are more costly than other social media platforms, especially Facebook. As we know that there is a right side of everything, too, so on the other hand, the advertisers on Instagram will have the liberty to choose who can watch their ads and who can’t. So you can restrict your viewers . It helps you to target a specific audience for your work. There are different ways you can start posting on Instagram, but you should take care of a few things while posting ads on Instagram. There are a few steps that should be kept in mind while posting ads on Instagram. Posting ads on Instagram is more like posting on Facebook. Even if you are not posting on Facebook, you can post on Instagram by following the simple steps. Instagram will provide you with an Instagram partner who will help to advertise your posts on Instagram easily. Some of the basic steps are mentioned below.
- Ad Manager
- Marketing Objective
- Awareness Regarding the brand
- Traffic Control
- Engagement of People
- Installation of apps
- Targeting appropriate audience
- Choosing a Platform
- Budget and Schedule
How to Create Instagram Ads?So, now you have to create ads on Instagram. Chose the ad format and start posting your ads on Instagram.
Ads FormatInstagram will provide you with six different types of ad formats, and you have to choose the ad format according to your product that you are advertising. The six different types of ad formats are mentioned below.
1: Image Ad Format This is the most used format by the advertising companies on Instagram. These are the single images with a bit of information in the form of text. The best part about these ads is that they don’t really look like ads if written properly.
2: Image in the form of story ads You can post the ads in the form of images in your stories by allowing a specific group of people to watch them.
3: Video ad Format If you want to bring life to your ads then make a video and post it in the form of an ad. Make sure that the video you are making is of very good quality and matches the standard of people on Instagram. It is very important to follow the instructions that are provided on Instagram to make a video. You should follow them properly.
4: Video story ads Like the image story ads you can also post video story ads. This is a very simple task as it doesn’t require much effort and time. You can do it the same as image story ads. The video specs are similar to the requirements necessary for the simple video stories. Remember that video ads always work the best for promoting products and services of a brand.
5: Canvas Story ads These advertisements are extremely mesmerizing and advanced type ads that are truly impressive, and it allows you to advertise your ads, creating a 360 VR experience that is such an artistic or appealing thing for the viewers. These ads work with both images and videos and are quite interesting too.
So, these are the things you need to make a note of while advertising on Instagram and managing your budget too. Follow these simple steps and advertise your ads with ease.