Instagram has launched its feature for live video at the end of 2016 to compete with Snapchat. The viewers on social media are more concerned with the additional features that social apps provide. Social media companies have been built to add these innovative features to the apps.The Instagram live video session is a fantastic channel to drive Instagram followers' engagement and selling of the products. This feature does not allow you to have retakes, again and again, so you have to be very conscious while going live on Instagram.Unlike the features of pre-recorded Instagram stories and IGTV videos where you can record and upload stuff live, Instagram streaming is totally unedited content. You tune into the live video session and engage with the customers, which is an excellent way of expressing yourself and promoting your business.There is another significant thing to mention here that Instagram live sessions allow the audience to comment or submit their views and ask questions in the real-time video session. Therefore this is the most interactive social media platform where you can communicate with the audience with ease and comfort. This is quite beneficial for building a stronger connection between the brand and the potential customers.Related: Best Time to Post on Instagram in UK | Instagram Peak Times UKAnother benefit of live video sessions on Instagram is that in addition to actual live video sessions, your Instagram live will stay on your Instagram stories for twenty-four hours so the audience can catch up on the live video session. This will allow a larger group of people to view your live video at any time during the day. Many celebrities use this feature of Instagram to speak directly to their followers. Live Instagram is so much fun, and it is a way to let your followers see what is going on in your life at present. Now the question is how you can go live on Instagram? Or how to go live on Instagram using an iPhone or Android.If you are curious to find out the answer to how to go live on Instagram using your mobile phone, then there are a few simple steps that you can follow to go live on Instagram. The steps for going live on Instagram from your mobile phone are mentioned below.Steps you should follow to find out the answer to how to go live on Instagram.1: First of all, you need to have an Instagram app or account on your phone. If you don’t have it, you can download it directly on your mobile.2: The second step you have to follow is to find the camera icon at the top of your Instagram page. This is present above the icon of the Instagram stories.3: Tap on this camera icon.4: In Instagram stories, by swiping to the right, you have to find the option of Live, which is present at the bottom.5: Now, to go live on Instagram, tap on “go live” and Instagram will show you the followers that are doing a live video with you.6: As the followers start watching your live video, their usernames and their comments will start appearing at the bottom of your chat.7: Now, after you have finished talking to the audience and you have delivered your message to the audience, and you want to end the live Instagram video, you have to tap on the “end” button that is at the top right-hand side.8: After you finish the live video, Instagram will show you how many people have viewed your video and provides you an option to share your video for one day on your Instagram page so, the people who have missed the session can view it later.How to go live on Instagram with a friend.You have to follow these simple steps to go live on Instagram with a friend1: First of all, install the Instagram app on your mobile.2: Next, you have to tap on the camera icon.3: Find the live option for Instagram stories.4: Then you will tap on “go live” and start a live video session.5: Tap on the icon with two smiley faces, and you can go live with someone who is already watching your video.6: But if you want to invite someone who is not watching your video and you want them to join your live video, tap on the send to button and find your friend's user name and send them a request.7:You can either tap on a friend’s name and then tap on add.8: After they will accept your request, they will also appear in your live video session alongside you on the same screen.9: If you want to remove your friend from live video tan, tap on “x” that is at the top right of your screen.10: To end your live video on Instagram tap on” end” in the upper right-hand corner.How to request to be in someone’s else live video?To put a request to be in someone’s else live video you have to follow these simple steps that are mentioned below.1: The first step is to open someone’s live video.2: Next, you have to tap on the request button.3: Then tap on send a request to be a part of their live video.4:If the person allows you to be a part of their live video, then you will receive a notification, and if they don’t want you to be a part of their video, you will also receive a piece of information for that. How we can view someone’s else live Instagram video1:If, you are following a content creator, and you like to watch their live Instagram video tap on their profile picture on the top of your feed.2:Their picture will appear; it will have a colorful ring around it, and inside the ring, word live will be written.3:People who are watching the video can see when you have joined the video or when you leave the video.4:On the other hand, if someone has shared their live video replay in their story, you will see their profile picture on top of your stories feed with a colorful ring and a play button. You are not allowed to comment on live video replay, but you can comment during the live video freely as it is the platform to talk with people directly.5:If you are watching someone’s live video replay, you have to tap on the right side of the screen to skip or forward the video.Related: How to Go Live on Instagram | Step by Step Guide for Starting a Live Video on InstagramFollowing these all steps, you will quickly go live on Instagram without any difficulty. These steps are pretty easy to follow, and once you start using this simple feature on Instagram, you will see that your Instagram following will increase immensely. It will also help you to promote your business and to target the valued customers on Instagram specifically. If you start hosting on Instagram live, it will increase your discoverability. In this way, every time you go live on Instagram, your followers will receive a notification, and your live video will be in front of their Instagram stories feed. You can also watch your Instagram live videos from the desktop. But to go live on Instagram, you need to have the Instagram app installed on your mobile. Instagram Live is a wonderful opportunity for digital marketers to communicate with potential customers directly and convince them properly. As we all know that actions speak louder than words, so it is easier to persuade people by actually talking to them instead of just posting long paragraphs on your profile. This is indeed very convenient to talk to people directly.There are a few things that you should keep in mind while you are going on Instagram live. You need to take care of these small things to be a successful digital marketer and to get an advantage from the Instagram live. Few tips are given belowAlways promote your Instagram to live on your Instagram stories before going live. It will attract potential customers.Schedule your Instagram storiesStories should be attractive so that people look forward to your live broadcast.You should make a plan and decide on which topic you need to talk to people.Prepare that topic properly, gather information regarding that, and then upload stories regarding it.A well prepared Instagram live will attract more audience.It would help if you planned out about which topic you want your audience to pay attention to. Today we are living a technology-based life, and we as humans have become dependent on technology if we want to grow and stand out among the people we have to learn these things to cope up with the people.