Instagram has been declared one of the most influential social media platforms with about 122.5 million active users. Due to this dominant positioning on the social media platform, businesses need to put in their best effort to succeed on this platform. Anyone who wants to succeed online must know the tactics to render the potential of this platform. and if someone is not thinking about it, they are missing out on countless opportunities huge exposure, and much more.
If you are still wondering why you should get into it, Here I tell you why:
About 62% of social media users shop through online platforms
According to the analytics given by Instagram, there are about 200 million users on Instagram who review corporate profiles daily
If you are using the right marketing strategy, you can utilize this platform to generate massive conversions and it will also earn you millions of followers and new clients.
As we can see that Instagram engagement is all about emphasizing the formation of reels and it is now encouraging the short-styled video format as compared to any other type of content. We are here to discuss the ultimate growth strategies using Instagram, which can help your business drive massive results in the form of conversions and high engagement.
Effective Growth Strategies on Instagram
1- Use Instagram Reels
Reels are a feature that lately introduced by Instagram and they are reinforced by this platform much more as compared to any other feature of Instagram. They are very helpful in driving the leads and boosting the performance of your Instagram profile because Instagram reels are highly encouraged by people. There are several reasons why reels are encouraged to be made the important component of your content strategy. Instagram Reel Views enhance your presence and highlight your brand in front of customers
It is the newly introduced yet most trending and popular feature of Instagram
It offers a huge variety of outstanding editing tools
Short-style format of video content is already very much liked by people on social media
It is more prioritized by the Instagram algorithm as compared to any other type of content, in the new feeds and explores pages
It is much easier to get monetized by using this feature.
It has the potential to replace TikTok
About 1 billion users can get an advantage from this outstanding feature
2- Keep on Updating
Another important thing to consider to create a successful growth strategy is to keep on updating your Instagram profile. May it be with the new strategies or new features or anything that seems unique and discoverable to your audience. It keeps on refreshing your current followers and also tends to give more and more audience.
It is declared Adam Mosseri, who is the acting head of Instagram that there must be a few updates every week in your feeds, and also there should be a few stories on your profile every day.
According to the analytics given out by Instagram, we get to know that 1.64 main feed posts are published by Instagram business accounts daily. Whereas, the content of these posts is comprised of:
58.6% of the picture content
21.5% of the video content is in the form of Instagram stories
19.9% of the carousel post content
So, it may take some time for your brand to get popular in searches but you must keep on working based on data given out by Instagram analytics.
3- Optimize Instagram SEO
The process of Instagram SEO involves the optimization of your post and profiles on Instagram by getting them ranked higher with the help of trending hashtags and content. While you are doing so or you are planning to do it you can witness its outstanding results. It can dramatically increase the visibility of your profile and help you get more followers.
It operates on a similar phenomenon as Google’s search engine. When you SEO optimize your Instagram profile, it can be then easily searched by people, and also it will start showing up in the suggestion by the Instagram algorithm. You can ensure the appearance of your profile and Instagram post by utilizing the power of targeted keywords.
Now we are going to discuss the importance of optimization of Instagram for business and how it can be very helpful in differentiating your profile from the crowd of your competitors. These are some verified facts given below that tells the importance of SEO optimization of Instagram profile:
In the total number of 1 billion active users on Instagram, you can access 1. 48 billion users if you are properly using the SEO optimization strategy on Instagram.
A total of the two-third proportion of Instagram followers are of 34 years or even younger than this. They prefer to shop online by searching the products on this network. The buying power of online users is around $3 trillion so, you can imagine the benefit by yourself.
An average user is likely to spend 53 minutes daily on Instagram.
A total of 83% of users on Instagram are looking for products and purchasing them online. This indicates that you have enough room to grow if you optimize your Instagram profile.
4- Make a Homepage Like a Business Profile
If you want to give a consistent business look to your Instagram profile, don’t treat it as an ordinary profile on this network. Try to make it more and more similar to the look of your website. All the posts and images and colors must resonate with your brand identity. When customers visit your profile, they must get a feel of a corporate business. You have to look closely at the color of your logo and the colors you have chosen to represent your brand identity throughout your website.
To give a consistent look to your profile you need to follow the given tips.
5- Create Public Profile
Make your profile public so that I may be discovered by more and more people. While you are doing business online you can never grow as a private profile. You will have to make your account private so that the followers and the people from your niche can easily get connected with you.
6- Create a Searchable Username
If you want to be discovered by people easily, it is very important to keep your profile name easy and unique at the same time. The profile name having special characters and difficult spellings are very hard to find on Instagram. Then most of the followers ended up giving up their struggle to search for that particular account. So, it is a very important part of creating a business profile that your name should be unique and somehow related to your brand’s niche.
It is because whenever related searches are done that resonate with the perception of your brand is more likely to get discovered in those searches. On the other hand, if you are using a completely different name for your business account that in no way resonates with your business niche, it will not appear anywhere in the searches. So, we can say that username plays a very important role.
7- Your Business Profile Picture
Another important key component of your account is your business profile picture. If you are doing it for your business account so it is recommended that you should prefer to use the logo or any other visual identity as a profile picture of your business account. Most of the popular brands follow the same practice and are doing well in their niches. When you are using your logo everywhere you are reinforcing your brand image and driving awareness about your brand among the followers on Instagram.
8- Actionable Biography
Another important thing that you need to consider is to describe your Instagram as a business account by using the best combination of creativity and authenticity. Your biography is a component that can tell a complete story about you and your work, you just need to utilize this feature smartly. If you add the link to your business website in the bio section of your Instagram profile, it can drive direct organic traffic to your website.
9- Post at the Right Time
As we already talked about the importance of engagement and the implementation of engagement-boosting techniques but your audience must be active at the time you are available online for them. For this purpose, you must know at what times your audience will be available online. You can extract all the data about the online availability of your audience just by looking at the online availability matrix of them. You can easily figure out the best time to post on Instagram.
10- Get Engaged with Your Audience
there are so many ways by which you can engage your followers and develop their interest in your content. You can utilize the potential of Instagram stories and reels to turn your casual followers into your die heart fans. When you decide to engage with your followers by liking and replying to their comments you can easily win their trust and the trust of many other people that are closely linked to your followers.
May it be their friends or the members of their family, when you tend to get connected with them, they start recommending you to the people they meet. In this way, they pay a very positive impact on reshaping the image of your brand to new people and introducing it in front of people who don’t know about its presence but can be your potential clients later.
While you are replying to the comments of your followers, you start getting more and more comments because people on social media appreciate the responsiveness of the brands and they just love to interact with the more responsive brands. You should not only rely on the comments section to get engaged with your audience. There are so many other ways to do so:
You need to experiment with different types of content just to figure out what type is highly liked by your audience.
Try to engage your audience in conversation. You can do live chats, reply to them in DMs or answer their comments.
Interactive stickers and such types of other features are very helpful in developing a friendly relationship between you and your followers.
Another smart way to engage your followers more with you is by focusing on the quality of your content.
You must look beyond likes when it comes to creating a strong bonding with your audience. Ask them to comment more and more under your posts and also share your stories after watching them fully.
11- Choose the Right Hashtags
Hashtags are also game changers for online marketing if they are used smartly. It is a vital ingredient if you drive massive growth on social media. we are going to discuss the benefits that are provided by the usage of the right hashtags.
Your post starts appearing on the pages of the relevant hashtags. It makes your posts discoverable whenever a person clicks on that specific hashtag. He can discover your post even if he is not following you, just by locating the hashtags you have used in your post.
Hashtags help your post to appear in the searches, feeds, and on explore pages. When people choose the hashtags of their choice and if they resonate with the one you are using in your posts then you tend to appear more in their searches and feed. There may be a huge presence of people who want to see the content relevant to your niche but they do not follow you, so it helps them to get to know you.
Yes, some rules are instructed by Instagram for the usage of hashtags in posts. The most important rules are given below:
According to Instagram, you are allowed to use up to 30 hashtags in a single post whereas you can use only 10 hashtags in your story content.
Your feed must contain three hashtags that better define your brand niche and your brand type. So that you may be discoverable by the people who want to see the relevant results.
Also, Instagram has suggested keeping the number of hashtags between 3 and 5.
It is important to note that the hashtags strategy varies from business to business. A popular strategy doesn’t need to be equal enough for every brand to give them high reachability. Sometimes, hashtags that are not so popular can signal in a much better way to the algorithm of Instagram because they are more related to your brand niche. Hence, they can be proved very helpful in boosting your presence and performance.
12- Create Great Captions
Another thing that should be on your focus while you are exploring the growth strategies is creating strong captions. You can have the following benefits if you are utilizing the power of strong captions:
Your good and well-researched caption can signal the Instagram algorithm that your content is unique and it resonates with the searches of new potential followers on this network.
It highly engages your current followers and builds a strong and long-lasting bond with them.
That’s true, a single Instagram caption can be up to 2,200 characters but it is best practice to keep it as concise and as simple as it can. Yeah, some people are good at telling stories that are compelling and attract the attention of the reader, they are good to go with this feature. You can make your caption more interesting and captivating by adding relevant stickers, emojis, hashtags, etc.
13- Collaborate With the Creators
Collaborating online is the best way to generate awareness of your brand online. When you choose to collaborate with a famous entity present on Instagram, you tend to attract their audience toward your brand. In this way, you can have a huge fan following in a very short period. The only thing you need to keep in mind is that you should always collaborate with the people who are somehow linked with your niche. This helps you get a huge number of potential clients. Businesses or brands can collaborate with Instagram's creator marketplace to get more customers and increase their engagement.
There is an endless series of benefits that are given out as a result of successful collaborations on Instagram. Some most important benefits are given below:
It helps you increase communication between you and your followers. They then start looking at your brand from the perspective of that influencer.
It adds more flexibility to the service you are providing to the people. When your services are strongly recommended by others it gives very positive feedback to others about them.
Obviously, when more and more people start trusting you and discovering you it causes a dramatic increase in your productivity.
It also increases your learnability. While you are working with the influencer or brands that are operating in your niche you tend to learn a lot about the ongoing trends.
While you are searching for a good influencer on Instagram, you should not only focus on the size of their audience, rather you should focus on the engagement rate of that creator. If they maintain a good engagement rate, they are good to go. They must be relevant to your brand niche and they must be passionate about their work so that they can convey your brand message to your audience in the best way possible.
After knowing all the above-given strategies, we can tell that you are now ready to amp up your game of 2023’s Instagram strategy. Instagram focuses on empowering businesses of all sizes and backgrounds by providing them with a vast range of features, opportunities, and most importantly potential exposure. That is the top requirement for a business to grow and flourish.
All you need to have proper knowledge about the best utilization of these features because without having complete knowledge about the usability of these features and tactics no business can grow on this platform. So, keep going consistently learning new trends and implementing them successfully in your marketing strategy.