best practices to create social media videos for marketing

How to Create Social Media Videos to Boost Sale

By: Nelson Grey

In this digital age, social media has become a cornerstone for businesses to engage with their audience and drive sales. With the rise of video content, it's essential to harness this medium effectively. Create short videos for social media that captivate and engage your audience, driving your brand's message home.

Best Practices for High-Quality Social Media Videos

How to make good social media videos? The key to creating high-quality social media videos lies in the details. Ensure your videos have good lighting, clear audio, and high-resolution visuals. Use a tripod to stabilize your shots and avoid shaky footage. Edit your video to include transitions, effects, and captions to enhance the viewing experience. Remember, a well-produced video reflects the quality of your brand.

1. Target Audience Identification

Understanding your audience is pivotal. A staggering 41% of teens with high social media usage report poor mental health, indicating a need for content that resonates positively. Tailor your videos to their preferences, whether it's on Instagram and TikTok for a younger demographic or LinkedIn for professionals.

2. Interactive Content

Interactive posts, like quizzes and polls, foster engagement. Instagram's features facilitate instant creation of such content, encouraging comments and shares to broaden reach.

3. User-Generated Content (UGC)

UGC, such as reviews and testimonials, significantly influences purchasing decisions. Encourage customers to create content, with 82% of consumers more likely to buy from brands that use UGC in marketing.

4. Shoppable Posts

Platforms like Instagram and TikTok offer shoppable post features, streamlining the buying process. Videos showcasing products increase purchase confidence, making them ideal for shoppable content.

5. Live Videos and Flash Sales

Live videos captivate audiences, with 80% preferring live brand videos over blog posts. Use live streams to promote flash sales and foster real-time interaction. 

6. Influencer Marketing

Influencer collaborations can extend reach and credibility. As research shows that 39% of users make their purchase decision after watching influencers opinion and reviews on social media.

7. Video Optimization

Optimize your videos with platform-specific strategies. Hashtags enhance discoverability on Instagram and Facebook, while YouTube requires additional elements like titles and descriptions for performance.

8. Value-Driven Content

Focus on content that educates or informs rather than hard sells. Story-driven scripts that address audience pain points can lead to higher conversion rates. It is always a best practice to tell stories when promoting your products, just as it has been with traditional but effective marketing strategies.

How to Create Short Videos for Social Media

Short videos are the currency of social media engagement. They are quick to consume, easy to share, and can convey your message effectively in a matter of seconds. To create short videos for social media, start with a clear, concise concept. Focus on a single message or idea you want to communicate and build your video around it. Keep the duration under two minutes to maintain viewer attention and encourage shares.

How to Make a Social Media Videos on Canva

Canva is a user-friendly graphic design tool that offers a plethora of features to create visually appealing videos. Begin by selecting a template that aligns with your brand's aesthetic or start from scratch for a custom design. Canva's drag-and-drop interface allows you to add elements like text, images, and music effortlessly. Utilize its library of stock footage or upload your own clips to personalize your video further.


Investing in video content for social media is crucial for businesses aiming to expand their reach and sales. By following these updated practices, companies of all sizes can leverage the power of social media videos to grow and thrive in today's market.

Social Followers UK

Secure Payment gateways:

Payment Icons

© All Rights Reserved 2024