Best time to post on TikTok varies according to several findings. A study by Influencer Marketing Hub found, that you can get more engagement on Instagram if you post content at specific times. These findings gain even more significance if you run a business or a brand. This is because knowing the best time to upload content on TikTok can garner more attention towards your content, gain more likes, and can possibly land your posts in the “For You” feeds of users and can dramatically enhance your reach. When chalking out your TikTok content marketing strategy, you can definitely achieve or even exceed your marketing goals if you consider the prime times to post.
This blog post will highlight for you the best time to upload on TikTok, subsequently, how to get more TikTok views, and much more.
Let’s dive right in.
Best Times To Post on TikTok 2023
Below you will find the best time when to post on TikTok in EST (Eastern Standard Time) you should be publishing. If you have a global audience, you can convert these times into the respective time zones and post accordingly to get more traffic on your post. The study was released after analyzing 100,000 TikTok videos to figure out the best time to post on TikTok 2023. The following are the best times:
- Sunday: 7 AM, 8 AM, and 4 PM
- Monday: 6 AM, 10 AM, and 10 PM
- Tuesday: 2 AM, 4 AM, and 9 AM
- Wednesday: 7 AM, 8 AM, and 11 PM
- Thursday: 9 AM, 12 PM, and 7 PM
- Friday: 5 AM, 1 PM, and 3 PM
- Saturday: 11 AM, 7 PM, and 8 PM
Best Time to Post on Sundays?
When to post on TikTok on Sundays? The prime times to post on Sunday are 7 AM, 8 AM, and 4 PM. Sunday is the last day of the weekend. People prefer to wake up early for a morning walk and swipe through their feeds just before breakfast, and once more usually in the mid-afternoon.
Best Time to Post on Mondays?
The best time to upload on TikTok on Mondays is 6 AM, 10 AM, and 10 PM. These particular timings reflect a routine of Instagram users checking out their accounts before leaving for school or work in the morning, during the tea break in offices, and just before going to bed.
Best Time to Post on Tuesdays?
The best times to upload on TikTok on Tuesdays are 2 AM, 4 AM, and 9 AM. These times suggest that Instagrammers like to have a glance when they wake up in the middle of the night, in the early morning, and right before going to bed.
Best Time to Post Post on Wednesdays?
The best time to publish on Wednesday morning is 7 AM or 8 AM, whereas, at night, 11 PM is their favorite time to scroll through their feeds. This demonstrates a pattern to check their profiles before school or the office, and right before bed.
Best Time to Post on Thursdays?
On Thursday, posting at 9 AM, 12 PM, and 7 PM is likely to give you promising numbers for views and interactions. Thursdays are great for restaurant and food delivery businesses. You can post great lunch deals right before the lunch break and let users enjoy their favorite bites at a reduced price. It can’t get any better.
Best Time to Post on Fridays?
On Friday, you should post at 5 AM, 1 PM, and 3 PM. This suggests that you can get an increased number of impressions in the early morning before the office rush, just after the people have finished their lunch, and in the mid-afternoon.
Best time to Post on Saturdays?
The ideal timings to get more views and engagement on Saturday are 11 AM, 7 PM, and 8 PM. Saturday is usually the off day globally. High activity in the late morning suggests that people prefer to rest after a long busy week. You can hit more user feeds by posting later in the evening when they are awake, and having a fun time with their families.
How to Find the Best Time to Post?
It can be a game-changer for your account and business if you can know the best time to post on TikTok. More eyeballs mean more potential TikTok likes, which means more shares, and subsequently, more TikTok followers. Here is the step-by-step process on how to find these magical times to post for maximum results:
1. TikTok Business Account
Your first step should be to switch to a Business or Pro account if you haven’t already. This will give you access to Analytics and other essential features. It is free and easy to switch to a Business account. You just have to go to Settings and Privacy, then Manage Account, and tap Switch to Business Account. You are done!
2. TikTok Analytics
Next, you need to check your account’s analytics. On your profile screen, tap the burger menu (three horizontal lines) on the top-right corner of the screen, then tap Creator Tools, and then Analytics. Now, you will have access to valuable insights about your followers and your account.
3. Your Follower Activity
Your followers’ activity can give you the best data about when you should publish videos on TikTok to get more views, TikTok comments, and followers.
Inside the Analytics dashboard, you have to tap the ‘Followers’ tab. Scroll down, and you will have a section for ‘Follower Activity’. Here you will find the peak times when most of your account’s followers are online.
Also, you may find the best day to post on TikTok. Depending on your niche, your audience, and their daily activities, you may get a spike in views and engagement on a particular day.
4. Your Activity on TikTok Posts
The final step to finding out the best time of posting your TikToks is to check the Content tab inside your Analytics. Here you will find out how your audience has responded to your posts in the last 7 days.
You will know the average watch time, the overall play time, the reach of your posts, and how they discovered your videos - through For You page or your profile.
You can also see the exact day and time you posted an individual video and see how well it is performing. If you combine this data with follower Analytics, then it can help you pen down a winning TikTok strategy for your business in 2023 and beyond.
TikTok is disrupting social media right now. If you can implement what you have learned in this blog, then you can achieve your business goals in the long run. While we have discussed the best time to post on TikTok on individual days of the week, the actual user activity depends a lot on your audience, where they live, and their daily routines.
We have also shown how you can switch to a Business account and how you can benefit from Analytics to be able to get more exposure and more engagement for your posts and videos.